It’s Beervana time again, and this festival has so much going on that we will post three or four review type blogs over the coming week. Like last year, we thought we’d give you an insight into the culture of beer geeks at Beervana through their T-shirts.
This year in the first session of day one, there were a few familiar and old T-shirt designs out there, but many more new or re-imagined ones, worn by many people. I guess this says something about the vitality of the craft brewing scene but also the people who attend Beervana…what they like, where they come from, where they’ve been and what they drink. Marketing beer through products like T-shirts appears to be a popular strategy. It was interesting to note the brewers/products that were most visible and those that were not as visible as you might expect. Several Australian and international breweries were represented on T-shirts in the crowd. I photographed three members of a visiting Canberra based beer club, each with a different shirt and a few Englishmen too. A highlight for me was the beer and pop culture mashups. Witty quotes and wise words of beer wisdom were in abundance. There was even a T-shirt stall this year…a bloody big one, but I only photographed T-shirts on punters. Many thanks to all the T-shirt wearers for your cooperation. Here is a mega- selection of the T-shirts at Beervana via slide show…comment about your favourites. To follow us by e-mail notification please click follow at the bottom right hand corner of the screen.
You may also like the T- shirts of beervana 2012
You may also like The Great Pacific beard (I mean beer) Expo 2012
or check out the BEERVANA 2013 STYLE FILE