Text and photographs by The Lady Pie Maker
I must admit I did not go to Beervana prepared to write this blog. I had a number of ideas for a ‘take’ on the annual craft beer event, it being my first, but it didn’t occur to me that I might end up writing a Beervana Style File. While the Thirsties have successfully expanded my once narrow-minded view of beer over the last year, I haven’t really come to associate beer drinkers with ‘style’ much beyond t-shirts and beards, two subjects keenly documented by Thirstyboy Malice. As such, Beervana was something of a sartorial surprise, with the attendees and their choice of dress proving to be just as idiosyncratic and enjoyable as the beers.
Here is my unexpected Beervana Style File of 2013
Pamela, who looked like she could have walked out of Ari Seth Cohen’s blog Advanced Style, was my first subject – such charming elegance is rarely seen in Wellington’s smartest haunts let alone expected at a beer festival at 11.30am in the morning! A teetotaler, Pamela was visiting Wellington to spend sometime with her daughter, who was determined to attend Beervana.
Ryan accessorised his no-nonsense Swanndri – a true New Zealand design classic which celebrates its 100th anniversary this year – with some nifty technology, a mantrol ear piece and mic in order to carry out his important Beervana task – controlling the beer. Ryan developed his unique look to ensure that he could be quickly found in a crowd.
Checks, a pattern long associated with real men’s work wear, proved popular among a wide range of Beervana gents despite the fact that most had the day off.
The most recognisable checked shirt of the day, however, belonged to hardworking Pete from the Garage Project, who is photographed firing up a mighty glass of Cockswain’s Courage Porter.
Looking more like a landed gent than a working man, Stephen look set for a Sherlock Holmes style adventure in his tweed and deerstalker hat.
Indeed, Beervana seemed to operate like an informal Fashion in the Field for men when it came to hats, with everything from beanies to pork pies on display, although thankfully free of fascinators.
No doubt a challenge to the eye after too many beersies, Jeff stylishly mixed stripes and hounds-tooth with a checked Dough Boy cap.
James and Ryan respectively opted for a military style beret and Leonard Cohen fedora, with some peace-loving beads thrown in for good measure.
Meanwhile, West Coast supporter Duncan, made a turban from his own dreads
and Hannah from the Garage Project tidied her locks up into in a 1940s style do-rag.
Other Beervana seekers used colour to make a statement. Vicki from Crafty Beers rocked purple from head to toe, while Misty from Three Boys stayed on brand in khaki.
Red was the colour of choice for fellow beer blogger Hop Head Pete, whose own blog reveals his penchant for snappy bow ties and waistcoats,
and for this crafty lady, who sported a button encrusted capelet and crochet appliqued bag for a crafty beer day.
And then there were the guys, like Nick, who opted for understated, classic cool
and eschewing the beer branded tee so avidly captured by Malice, Jos chose Berlin period Bowie, a great icon of invention.
By now you may have picked up a bit of favouritism, and you’d be right. The Garage Project booth was my personal favourite on both the individual flair and inventive beer fronts, although their back-to-front booth troubled some of the more pedantic Thirsties.
And then there were the shoes…
But by then my battery began to run low, the girl with the stars and stripes sneakers kept evading my camera, and the call of the beer won the day. Next year I’ll be more prepared.
MANY THANKS TO EVERYONE FOR ALLOWING THEIR PHOTO TO BE TAKEN, AND TO THOSE WHO I MAY HAVE SNAPPED WHILE YOU WEREN’T LOOKING – IF YOU’D LIKE YOUR PIC REMOVED JUST LET US KNOW. MOST OF ALL THANKS TO EVERYONE FOR MAKING A SATORIAL EFFORT. I AM ALREADY LOOKING FORWARD TO NEXT YEAR’S EXPO OF STYLE & BEER.